--- title: HeartbeatSystems · Websites, Software, Integration and AI url: https://heartbeatsystems.com/ description: Technology partner for growing businesses. We design, build and connect websites, custom software, CRM integrations, workflow automation and practical AI. updated: 2026-11-06 --- Technology partner · websites · software · integration · automation · AI # Every business has a heartbeat. We strengthen it. We understand how your business works, then design, build and connect the technology it needs to work better. Not the most fashionable solution. The right one. [Start a conversation](https://heartbeatsystems.com/contact) [See the work](https://heartbeatsystems.com/work) *What we do* Websites and portals. Custom software. CRM and system integration. Workflow automation. AI where it earns its place. Then we stay to keep it all healthy. *Who it is for* Growing organisations of roughly 20 to 500 people whose operations have outgrown their systems. ## The continuous flow that keeps a business alive People, customers, information, decisions and technology. When that flow is strong, work moves smoothly. When it is interrupted by manual processes, disconnected tools and duplicate data, the business loses rhythm. - **Human** Technology should serve people, customers and real work. - **Connected** Healthy businesses depend on information and activity flowing freely. - **Responsive** Good systems make it easier to sense change and act quickly. - **Dependable** The technology behind daily operations must be reliable and maintainable. ## Understand. Build. Connect. Broader than a web agency. More practical than a strategy-only consultancy. We move from understanding the problem to shipping the working solution, then stay involved to keep it healthy. *01 / UNDERSTAND & DESIGN* ### Start with the operation, not the tool - Business process analysis - Digital transformation consulting - Workflow and solution design - Technology roadmaps *02 / BUILD* ### Software shaped to how you actually work - Websites and web applications - Custom software - Client portals - Internal business systems - Mobile applications *03 / CONNECT & IMPROVE* ### Make the pieces behave as one system - CRM implementation and integration - APIs and third-party integrations - Workflow automation - AI agents and assistants - Reporting and dashboards ## Be the business AI recommends Your buyers ask ChatGPT, Google and Perplexity who to call. We work to get your business into those answers, fix the site ourselves, and measure it every week. [See how it works](https://heartbeatsystems.com/growth) [Get a free snapshot](https://heartbeatsystems.com/contact) ## Seven beats. One rhythm. We listen first, understand the real operational need, then use the right combination of design, software, integration, automation and AI. Launch is not the finish line. We maintain, support and extend what we deliver so it keeps serving the business as its needs change. ## Symptoms we see. Outcomes we build toward. Most of the friction in a growing business is not dramatic. It is a hundred small workarounds that add up. | Business friction | Desired outcome | | --- | --- | | Manual, repetitive work consumes valuable capacity | Simpler workflows and thoughtful automation free teams for higher-value work | | Systems and information are fragmented | Connected tools and reliable data create a clearer operating picture | | Old platforms limit growth or customer experience | Modern websites, portals and applications support the next stage | | Teams cannot see what is happening quickly enough | Dashboards and reporting improve visibility and decision-making | | Off-the-shelf software does not fit the operation | Custom solutions support the workflow instead of forcing workarounds | | AI is discussed, but practical value is unclear | Focused use cases apply AI only where it creates measurable value | ## Built for the way each business runs Recent builds, from bespoke platforms with their own content systems to software that runs a business day to day. *Featured* *Live · biotech · Phoenix* ### Gila Diagnostics A brand and website for a Phoenix biotech whose method reads hundreds of antibodies from a single microlitre of serum. Real 3D molecules rendered in Blender, data figures drawn only from published results, and a launch built for search engines and AI assistants from day one. Details: https://heartbeatsystems.com/work#gila-diagnostics *Live 18 months · restaurant operations* ### NOMAD Staff Management An internal staff platform a restaurant has run every day for a year and a half: rostering, facial-recognition attendance, tasks, shift audit reports and payroll in one system. Details: https://heartbeatsystems.com/work#nomad *Live · real estate · Arizona and Washington* ### Cheryl Abbott Real Estate A two-state property platform with live MLS search, its own admin, lead capture and downloadable guides. Built as a full application, not a theme. Details: https://heartbeatsystems.com/work#cheryl-abbott *Live · private investment group · Wyoming* ### Breecher Capital An investment group that needed to read as institutional from the first screen. Editorial typography, a restrained palette, practice pages and an insights feed the principals publish to themselves. Details: https://heartbeatsystems.com/work#breecher-capital *Live · SaaS · social media content* ### Chirpy A software product that produces a month of social content in one sitting, writing the posts and making the visuals for every platform. Billing, onboarding and support included. Details: https://heartbeatsystems.com/work#chirpy *Live · creative agency · brand and content* ### Maurel Media A brand and content agency working with resort, property and finance clients. A cinematic, image-led site that lets the work speak and turns every page toward one conversation. Details: https://heartbeatsystems.com/work#maurel-media *Live · digital agency · United States* ### Trellis A premium web and AI agency for trades and local businesses. Services sold with working interactive demos on the page, industry landing pages, transparent pricing and a booking flow. Details: https://heartbeatsystems.com/work#trellis *In build · real estate · Phoenix* ### De Luca Real Estate Group Twenty-six bespoke pages, a purpose-built CMS, a mortgage calculator with an appraisal-gap stress test and six lead-magnet guides. The working demo was in the client's hands in a day. Details: https://heartbeatsystems.com/work#de-luca *Live · surfski distribution · Indian Ocean* ### ChalupSki Indian Ocean A bilingual distributor catalogue for Oscar Chalupsky’s surfskis, with a three-question finder that narrows six hulls to the right two in about twenty seconds. Details: https://heartbeatsystems.com/work#chalupski *Live · butchery and charcuterie · Garden Route* ### Forage Wild Meat Co. A brand kit and a shop for a whole-animal butcher: sixteen product pages across seven ranges, and an order list that sends itself by WhatsApp until online payment arrives. Details: https://heartbeatsystems.com/work#forage-wild We do not believe every problem needs AI. *Sometimes the right answer is a better website.* Sometimes it is a custom application. Sometimes it is connecting existing systems. Sometimes AI is exactly what is needed. Our job is to recommend and build the right solution, not the most fashionable one. ## Tell us what is slowing you down. A short conversation is usually enough to tell whether we can help, and what the right-sized answer looks like. [Start a conversation](https://heartbeatsystems.com/contact)[How we work](https://heartbeatsystems.com/approach) --- HeartbeatSystems · wes@heartbeatsystems.com · https://heartbeatsystems.com/contact